Visualize your VOTE

2020 was a dumpster fire of a year, and the U.S. presidential election was no exception. Against a roiling landscape of scare tactics, smear ads, and earnestly grating emotional appeals — Vimeo offered up a voting visualization campaign that was calming, informative, and just a little weird. (Maybe more than a little.)

Why? Because research shows visualizing makes people 2x as likely to vote. Plus, in 2020, we deserved one thing to smile at.

Story corner: Originally the trash fire was a comet with 2020 headed for Earth. While Vimeo leadership was (admirably) cool about this weird concept, even they felt that was a bit too far.