Hi there. I’m Virginia. Welcome to my digital kingdom.

I write and translate poetry and other things; find them in places like The Yale Review, FENCE, BOMB, and the Los Angeles Review of Books Blog.

I freelance as a Creative Director and strategic copywriter for brands — everything from Spotify Wrapped to high-earning emails for SPANX & EILEEN FISHER Renew‍ ‍to this holiday campaign for Book of the Month‍. ‍

Before freelancing, I worked as Vimeo‍’s first in-house B2B copywriter on brand campaigns and events and product launches and GOTV.

Starting my copywriting career at Ogilvy, I wrote songs for Leslie Odom, Jr., raced for safety with the Earnhardts, and moonlighted as a hand model.

Feel free to look around and drop me a line at: virginia.mclure@gmail.com. Or check out my C.V.

(images shot by Sam Sulam, bananas by Gracelee Lawrence.