BOOK OF THE MONTH, Holiday ‘23

A book is the gift that says it all—whether you’re saying, “Thanks for going through 20 hours of painful labor!” to your Mom or, “You could totally hit this…” to your crush.

A playful, provocative 360° holiday campaign meant to grab some attention and communicate that books aren’t just for bookworms—they’re for everyone with a bestie, a family, a love interest, a fave coworker, or anybody else you’d want to give the best gift ever. (Especially if you need to give a really good gift in, say, the 5 minutes before you walk into the family gathering.)

Story corner: Dream of all dreams—the subway ads were featured on @whatisnyc (subhead supplied by the great people of NYC).