Vimeo Live Campaign

Over the pandemic — as we all heard, “everything went virtual.” But while we all attended virtual events and Facebook Live’s of dubious quality, there were brands looking to maintain the same level of experience in digital as they had IRL. Like, say, Harlem’s Apollo Theater. We told the story of three brands using Vimeo to keep their companies, and their communities, inspired in the midst of — well, you know.

Story corner: The Apollo Theater and Y7 Yoga were the live event stories that made sense to us — an iconic live venue, and an immersive candle-lit yoga experience (that Dua Lipa apparently swears by). But then a soft-spoken French web product manager and his charismatic cat ended up one of my favorite stories, as a customer service team with no video experience produced a weekly show during the first lockdown.