ODDLY IKEA

My hand-acting debut for a tingly set of ASMR videos featuring dorm room decor. The “Oddly IKEA” campaign launched in 2017 as a quirky way to softly expound on IKEA offerings and engage the interest of college-age folks to the brand’s personality.

Story corner: The best part of this project was reading a few serious ASMR reviewers give it a “good head chills” rating. The second best part was running my hands through the sheepskin rug for 10 minutes.