SONGS FOR ALL YOUR SIDES
Nationwide wanted to extend their iconic jingle into songs that spoke to the many sides of their customers. The first year of the Nationwide's "Song For All Your Sides" campaign went live during the 2016 Olympics, featuring Brad Paisley, Leslie Odom Jr., and Rachel Platten.
Two years later Leslie Odom Jr. sang two new songs, this time with his band in tow.
Story corner: Leslie Odom Jr. has such a heavenly voice, he could sing legal disclaimers and make it sound good. That sounds like a joke. But we actually did ask him to sing a legal disclaimer, and it sounded like how angels read their insurance paperwork.
Leslie Odom Jr. sings about how Nationwide is there for all your sides, from insuring your car and saving for your daughter's wedding to planning the family road trip and, eventually, retirement.
Leslie Odom Jr. sings about how Nationwide is there for all your sides now and in the future, from saving for your child's college tuition to planning for retirement.
password for older songs: nationwide
Rachel Platten sings about how Nationwide helps protect and grow your many sides. From your Dad side to your trustfall side, Nationwide is on your side.